Saturday, January 14, 2012

The processed food addiction

In the last 5 years I have been gradually cutting processed foods out of my diet. Many processed foods contain a lot of addictive additives. I have noticed over the years that I am loosing my
"taste" for processed foods. In other words I am losing cravings for once loved foods such as cheesies, baked goods, chocolate etc. Now I can't stand milk chocolate where as once I was literally addicted to it. I don't know exactly the mechanisms beyond this change, but I compare it similar to an addiction. For example, giving up smoking is difficult because you are addicted. But once you have been off of cigarettes for awhile, you no longer crave them. In fact if you have one, it sometimes makes you feel nauseous. The odd thing is that I do notice a "pleasure response" when I initially bite into a processed food, but if I keep eating it, my body eventually starts sending signals of rejection to my brain. My experience seems to be aligned with what they say about a lot of processed foods; that they contain the correct sugar, salt, fat ratio to stimulate appetite and activate the pleasure centers in the brain, but for some reason my body seems to recognize that the incoming food is of low quality and soon afterwards rejects it. I have the opposite reaction when eating things such as salads, fruits, and unprocessed meats. Once my appetite is stimulated I want more and more of these things until I am full. Now someone who is addicted to processed foods is going to say they have the opposite experience and once they taste the processed food they want to eat a whole lot of it. This is a personal opinion, but I believe that this response is most likely the body craving more of the food because it is of low quality. For example, if the person starts more unprocessed foods into their diet, then their tastes will shift. Eventually the individual's body will develop more of a taste for unprocessed foods and reject the processed foods. I have cut processed sugar almost completely out of my diet and now I am finding that things with added sugar are almost "too sweet" and I find myself craving more of the natural sugars found in fruits and vegetables. The change is really helping me to maintain my weight.

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